Pseudo Green

Filed Under Chiropractic Care |

I’ve been thinking of this term for a while to describe the trend of things that are marketed suggesting health but in fact are not healthy. Trans fats are the most recent and perhaps widespread example, but marketing companies have been working for years to keep eating food that we don’t need and which we never get tired of eating. What are the green things that these pseudo green products are piggybacking on? Organic food, vegetarian, trans fats, and so on.

I recently passed a KFC restaurant and the sign outside told me that a meal was free of trans fats…Thank god!!! How ridiculous that a restaurant such as KFC can make a health claim, when the food itself is inherently Unhealthy!! At a recent talk to 80 people I asked how many people knew what trans fats were, and only a handful of people raised their hands. To be able to state that something is free of trans fats while being obscenely high in saturated fats. This is clearly a useless and misleading health claim if it can be used for inherently unhealthy food. Pseudo green.

Love & appreciation,
Dr. Sidenberg


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